江苏快三开奖结果

返回新聞列表頁

涂飾商情訊:阿里大師項興浩:水漆業務將成新的增長點

標簽:水漆

摘要:受益于水性漆江苏快三开奖结果價格下降、環保節能的考量,以及政府政策鼓勵,水性漆需求快速提升,滲透率比預期快,預估在不久的將來,水性漆有望*過油性漆成為涂料*一大應用。可以預計,水性漆業務將會成為阿里大師未來收入新的增長點。


SUIZHUGUOJIAXIANGGUANZHENGCEDEBUDUANCIJI、SHUIXINGQIJISHUDEBUDUANTISHENG、CHANPINJIAGEDEZHUBUXIAJIANG,YIJISHUIQITUZHUANGGONGYIQUXIANGCHENGSHU,ZHONGZHONGLIHAOZAICIMINGQUELESHUIXINGQIZUOWEIWEILAIZHUDAOXINGTIDAIYOUQIDEZHONGYAODIWEI,SHUIXINGQIZHENGZHUJIANCHENGWEITULIAOXINGYEDEZHULIUQUSHI。

中山市阿里大師新材料有限公司董事長項興浩

江苏快三开奖结果ZAISHICHANGFAZHANHEZHENGCELIHAODESHUANGZHONGQUDONGXIA,YICHANGHONGHONGLIELIEDESHUIXINGQIDACHAOZAIDUANDUANJINIANJIANXUNSUXIJUANZHENGGETULIAOXINGYE,CHAOTOUSUODAOZHICHU,FENGSHENGSHUIQI。YUCITONGSHI,YIZHISHENCHUTULIAOXINGYEDECHUANTONGYOUQIQIYEYEJIJIDIAOZHENGCELVE,QIERUSHUIXINGQISHICHANG,KAISHITANSUOQIYEDEZHUANXINGZHIDAO。DADAXIAOXIAODECHUANTONGTULIAOQIYE,MIANDUISHUIXINGQIDACHAODEXIONGYONGERZHI,ZAILIJINGPAIHUAIHEGUANWANGQIHOU,YEFENFENJIAKUAIZHUANXINGJINCHENG,QIANGZHANSHUIXINGQISHICHANGZHIGAODIAN。

6YUE18RIXIAWU,ZHONGSHANSHIALIDASHIXINCAILIAOYOUXIANGONGSI(YIXIAJIANCHENG“ALIDASHI”)ZAIHANGZHOULONGZHONGXUANBU,ZHENGSHIJINJUNSHUIXINGQISHICHANG。ALIDASHICHENGGONGTUICHUSHUIXINGQIDEBEIHOU,JIUJINGYOUZHUZENYANGDEKAOLIANGHESHICHANGBUJU?WEILEJIEBEIHOUDEZHENXIANG,JIZHEZHUANFANGLEALIDASHIHUAGONGDONGSHICHANGXIANGXINGHAOXIANSHENG。

記者:2015年已過去一半多,但從上半年整個涂料產業的發展情況來看,似乎并不樂觀,特別是建筑涂料板塊。對于阿里大師而言,具體發展情況如何?

項興浩:2015年上半年,受宏觀經濟調整、房地產市場萎縮,以及產能過剩、有效需求不足、油漆消費稅征收政策等綜合因素影響,涂料產業面臨的下行壓力有所加大。而一些涂料企業本身為了競爭已經在大幅降低價格,但又遭遇綜合成本上升,這無疑加速了這些企業的生存困境。

DANTONGSHIWOMENYEKANDAO,YOUYIXIECHUANGXINNENGLIHENQIANGDEQIYE,SIHUBINGMEIYOUSHOUYINGXIANG,BINGQIEFAZHANDEHENHAO。WEISHENMEYOUDEFAZHANDEHAO,ERYOUDEZEBULIXIANG?QISHIQIYEXIANGYAOFAZHANDEHAO,XUYAOCHUANGXINQUDONGLI,WULUNSHIJISHU,HUANSHIYINGXIAO,DOU**GENJUSHICHANGFAZHANXUYAOJINXINGCHUANGXIN。TEBIESHICHANPIN,ZHIYOUXINCHANPINCAINENGXIYINXIAOFEIZHE,SUOYIQIYEYINGBUDUANCHUANGXINCHANPIN,CAINENGYOUYIXIANDEFAZHANSHENGJI。ERCONGSHANGBANNIANLAIKAN,ALIDASHITONGGUOBUDUANDIAOZHENG,JIADALEXINCHANPINDEKAIFALIDU,QIANGHUATUANDUIJIANSHEHEGUANLINENGLI,ZAIYINGXIAOFANGMIANBUDUANCHUANGXIN,FAZHANCHUYULIANGXINGZHUANGTAI,ZENGSUYIRANBAOCHIZAILIANGWEISHU。

記者:前不久,阿里大師在杭州宣布推出水漆新產品,并正式涉足水性漆領域,助攻水性木器漆的產品研發及應用。請問,基于怎樣的考慮發展水性漆?

項興浩:俗話說:“逆水行舟,不進則退”。隨著市場日漸發展,品牌不斷走向成熟,阿里大師也在根據市場形勢不斷調整和轉型,對產品進行持續創新,特別是當前國家在環保上的約束更加嚴格,環保技術的突破和升級勢在必行。為此,阿里大師順勢推出了水漆新品。基于三個方面的考慮:

YIFANGMIANSHIYINGDUIGUOJIARIYIYANKEDEHUANBAOYAOQIU。CONGGUOWUYUAN《DAQIWURANFANGZHIXINGDONGJIHUA》“WANSHANTULIAO、JIAOZHANJIDENGCHANPINHUIFAXINGYOUJIWUXIANZHIBIAOZHUN,TUIGUANGSHIYONGSHUIXINGTULIAO”ZHIHOU,BEIJING、HEBEI、SHANDONG、LANZHOU、SHUNDE、HAINAN、ZHEJIANG、JIANGSUDENGSHENGSHIXIANGJITUICHULEISI“TUIGUANGSHIYONGSHUIXINGTULIAO”DEDIFANGZHENGCE。ERSHANGHAIJIANGRONGJIXINGTULIAOLIERULUOHOUCHANNENGTAOTAIQINGDAN,GENGSHIZHUBUCONGYUANTOUSHANGDUANJUEYOUXINGTULIAOSHENGCUNKONGJIANDEYIDAJUCUO,SHUIXINGQIHUOZHENGFUZHENGCEZHICHIDEJUMIANRIYIMINGLANG。CIWAI,WOGUOZHENGFUDUIYOUXINGQIZHENGSHOUXIAOFEISHUIZHENGCE,BANYANJIJIDEJIAOSELAITUIDONGSHUIXINGQICHANYEDEFAZHAN。

江苏快三开奖结果ERSHIYINGHECHANYEJIEGOUDIAOZHENGXUYAOJIXIAOFEISHICHANGXUQIU。JINNIANLAI,GUOJIAJIDIFANGZHENGFUMIJICHUTAIGEZHONGHUANBAOZHENGCEHEFAGUI,SHIDEYOUXINGQISHICHANGKONGJIANZHUBUSHOUDAOYASUO,WEISHUIXINGQICHANPINDEPUJITIGONGLEYOULIDEQIJI,TONGSHIYEJIAKUAILETULIAOCHANYEJIEGOUDEDIAOZHENGBUFA,SHUIXINGQIDEDIAOZHENGFANGXIANGZHUBU**CHANYEHEQIYERENKE。CIWAI,SUIZHUGUOJIAJINGJISHUIPINGJIRENMENSHENGHUOSHUIPINGDEZHUBUTIGAO,JIANKANGHUANBAOLINIANZHUBUSHENRURENXIN,ERSHUIXINGTULIAO*DADEYOUSHIZAIYUHUANBAO,YINCIZHUBU**LESHICHANGXIAOFEIZHEDERENKEHEQINGLAI,QIYEYANFASHUIXINGQICHANPINZHENGHAOYINGHELESHICHANGXUQIU。

三是為涂料加盟商客戶增加新的盈利點。水性漆發展已成為了未來大趨勢,作為處于一線的涂料加盟江苏快三开奖结果商,也**順勢而為,不斷調整自己的產品銷售結構。阿里大師研發水性漆產品,為加盟商增添了新的產品盈利點,從而可以彌補油性漆主導銷售所導致的業績下滑局面。

記者:此前多年,水性漆在業內也經歷過一段時間的推廣,但由于技術、成本、工藝等方面的原因,致使水性漆普及的步伐非常緩慢。阿里大師此次水漆新品解決了哪些不足?您是如何看待未來的水漆市場?

項興浩:目前,很多水性涂料產品存在耐水性差、對施工過程中及材質表面清潔度要求高、對涂裝設備腐蝕性大等問題,并在硬度、耐高溫等性能上與油性漆還是有一定的差距。而阿里大師推出的水性漆新產品,是一款高性能水性木器漆,其核心優勢體現在耐高溫,解決了水性漆在硬度、耐高溫等性能上的不足。

江苏快三开奖结果JINLIANGNIAN,GUONEITULIAOSHICHANGKAISHIXIANXIAN“JINYOUXINGQI”XIAOYING,TONGSHISHOUDAOSHANGYOUYUANCAILIAOJIAGEZHUBUXIAJIANGJIYANFAJISHUTISHENGYINGXIANG,ZAIJIASHANGSHICHANGJINGZHENGDERIQUJILIESHIDE“JIANGJIA”BUDEBUCHENGWEISHUIXINGQIQIYEDEZHONGYAOJINGZHENGSHOUDUAN,SHUIXINGQIYUCHUANTONGYOUQICHANPINZHIJIANDECHAJUZHUJIANSUOXIAO,XIAYOUSHUIXINGQICHANPINJIAGEXIAJIANGYICHENGWEIBUZHENGDESHISHI。

YOULIDEFUCHIZHENGCEHEKUAISUXIAJIANGDECHANPINJIAGE,JIANGZHIJIEDAIDONGLESHUIXINGQISHICHANGDEKUAISUCHENGCHANG;ERCHANPINJIAGEZHUBUXIAJIANG,CHANPINZHILIANGWENBUTISHENG,JIANGHUIDADACIJISHUIXINGQISHICHANGXIAOFEIXUQIU。CONGZHENGGECHANYEJIAODULAISHUO,WEILAIJINIANSUIZHUYOUXINGQI**JINZHIZHENGCEDEYINGXIANGFAJIAO,YUGUSHUIXINGQISHICHANGJIANGCHENGXIANDAFUZENGCHANGTAISHI。

BUGUO,MUQIANSHUIXINGQICHANYERENGRANCUNZAIZHUMOUXIEJISHUBUZU、CHANNENGGUOSHENG、JIAGEZHANJILIE、CHENGBENSHANGSHENG、QUDAOJIANSHETOURUJIADADENGYIXILIEWENTI,TONGSHIZENGSHOUNANZENGLIDEGANGAJIONGJINGYESHIBUFENTULIAOQIYEMIANLINFAZHANPINGJING。ZAISHUIXINGQISHIDAIJIJIANGDAOLAIDEQIANQI,BAOKUOALIDASHIZAINEIDESHUIXINGQIQIYERUHETUPOZHEXIEWENTICHENGWEILEGUANZHUDEJIAODIAN。

記者:無論從“168瘋狂營銷”,《阿里大師168之戀》微電影,還是“人體彩繪及涂鴉”,阿里大師對傳統營銷理念的突破,總能給業界耳目一新的感覺。請問,水性漆產品推出之后,阿里大師將采取哪些營銷舉措,逐步推進市場發展?

項興浩:近年來,阿里大師能取得如此快速的發展,好產品是必要條件,但僅僅開發出一款好產品就一定能夠帶來好的業績嗎?好產品能夠被市場認可,需要成功的價格策略做配合,而價格是否有競爭力,又離不開品牌影響力、成本控制能力等。對于涂料企業來說,特別是建筑涂料企業,要想把涂料賣出去,離不開穩健、高效、有章法的營銷策略。對于阿里大師而言,我們在不同階段,根據不同市場的特點,通過市場深入調查與分析,**了解消費者的需求,并且發揮自己的營銷優勢,從而在突破傳統營銷理念的基礎上轉變新思維,不斷創新,爭取能夠在競爭中取勝。

記者:目前,水性漆市場大規模開啟在即,在“彎道*車”的階段,誰能在這新的起跑線把握水性漆的創新發展脈搏,誰就可以在未來的市場廝殺中占有主動優勢。那么,阿里大師未來需要從哪些方面布局水性漆的發展?又有哪些期待?

項興浩:產業發展一般要經過形成、成長、成熟和衰退四個階段。然而,經過幾十年的發展,油性漆已經處于成熟期,而水性漆還處于形成期,尚未步入成長期。正是基于當前的產業態勢,阿里大師有了發展水性漆的機遇、信心和毅力。

SHUIQIXINCHANPINTUICHUZHIHOU,ALIDASHIHUANJIANGJIXUCONGCHANPINYANFAFANGMIANJIADAJISHUGONGGUAN,XIWANGDAZAOYIGECHANPINZHILIANGGAO、XINGJIABIGAO、TUZHUANGGONGYIWANSHANDESHUIXINGQIJUZHEN,MANZUSHICHANGXUQIU。CIWAI,WOMENHUANJIANGCONGTUANDUI、YINGXIAO、QUDAODENGFANGMIANJINXINGYOUZHENDUIXINGDESHENGJI;TEBIESHIZAIZHONGDUANFANGMIAN,WOMENJIANGJIADADUIJINGXIAOSHANGDEQUANFANGWEIZHICHILIDU,RANGJINGXIAOSHANGYOUXINXINTUIGUANGSHUIXINGQICHANPIN,BINGQIENENGGOUCONGSHUIXINGQIZHONGHUODELIYI。

江苏快三开奖结果SHOUYIYUSHUIXINGQIJIAGEXIAJIANG、HUANBAOJIENENGDEKAOLIANG,YIJIZHENGFUZHENGCEGULI,SHUIXINGQIXUQIUKUAISUTISHENG,SHENTOULVBIYUQIKUAI,YUGUZAIBUJIUDEJIANGLAI,SHUIXINGQIYOUWANG*GUOYOUXINGQICHENGWEITULIAO*YIDAYINGYONG。JIYUCI,ALIDASHIJIADALEZHUANXINGDIAOZHENGLIDU,CHUANGJIANLEXINDEZHUANYEHUASHUIXINGQIPINPAI,BUJIUJIANGMIANSHI;ZAIYUNYINGFANGMIAN,YEJIANGDAPOCHUANTONGYOUXINGQIDEYUNZUOSIWEI,DUISHUIXINGQIJINXINGQUANXINDEBUJU,JIANLIYITAOXINDEYUNYINGTIXI,YONGQUANXINDELINIANLAICAOZUOSHUIXINGQISHICHANG。KEYIYUJI,SHUIXINGQIYEWUJIANGHUICHENGWEIALIDASHIWEILAISHOURUXINDEZENGCHANGDIAN。



第三屆貴州全屋定制博覽會

第三屆貴州全屋定制博覽會

2019NIAN8YUE2RI,GUIZHOUSHENGDISANJIEZHINENGJIAJUQUANWUDINGZHIBOLANHUISHENGDAKAIMU。ALIDASHIYIXINJISHUDEMIANMAO,AORENDEZIZHIYUT3GUAN21HAOHUOBAOLIANGXIANG。

2019-08-02

返回頂部